« Wine and Dine the Journalist. It's Just Smart Marketing.  | Main

March 03, 2019

Comments

Darren Young

Last recession, companies sat on unused licenses, software promotions allowed companies to upgrade and lock in their investment at a lower rate.

The next recession, Autodesk subscription will be in full swing. The "elastic" licensing will undoubtedly drop unused licenses. Gone are the days of software promotions as subscriptions are prorated, there's now zero incentive to buy before you need.

If Autodesk has a plan to weather a recession, it'll have to be something other than software licensing unless they can manufacture another licensing crisis that cost customers more.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)