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June 27, 2011


Jon Banquer

"Thanks Tim, considering the circumstances I think you know why you were asked. You certainly earned the rating."

Make an mistake.

Get nailed on your mistake.

Refuse to admit your mistake.

Never apologize for being wrong.

Spread more innuendo in a lame attempt to cover your obvious mistake.

Roopinder, feel free to delete my post. I'll understand. For sure it's as polite as I can be to someone like this.

Jon Banquer
San Diego, CA

John Solipsism

Thanks Tim, considering the circumstances I think you know why you were asked. You certainly earned the rating.

Tim Markoski

It's real simple.

The product I developed, "Machinist ToolBox", was reviewed by ZDNet some years ago and received 5 stars.
I recently sold out to BobCAD-CAM, Inc.

I still have the text of the review if you actually want it.
I'd have to dig through old hard drives to find the email with the actual review from ZDNet.

I still do development work but it's generally limited to automation of CAD, CAM and PLM systems via their respective APIs.

I'm getting ready to root my Nook Color with Android 3.0 as I write this.

John Solipsism

Ahhh well, Tijondrew, are you going to post a link to the article that won the ZDNet Editors Choice award? It looks cute but Inquiring minds want to know just how it got there.

Tim Markoski

I post using my own name for a reason.
My opinions are my own.
There are a lot of things I don't particularly agree with Jon Banquer about.
In this case, I believe he happens to be correct.

I think SolidEdge is a great product.
However, let's call a spade a spade.
SolidEdge doesn't have any market share because it has been mismanaged as a product.

While I think a commitment to education is a good thing and is it's own reward, let's not kid ourselves about how this is going to effect the bottom line.

SolidEdge is not doing anything markedly different from what it has done in the past.
Why would anyone believe they would change now?

I've been in this business long enough to see the writing on the wall.
Without major changes in the business plan, SolidEdge will do just enough to make it attractive for another company to acquire.

In the short term, I would suggest that Karsten Newbury make it a priority for his sales and development teams to do three things.

1) Read Carl Henry's book, The MODERN Sales System.

2) Make it mandatory that ALL team members get out of the cubicle hive and visit REAL engineering and manufacturing companies to see what they actually need and want.

3) Create Focus groups to give you their completely honest impressions of the product.
This is absolutely necessary to keep a delusional arrogance from getting a foothold and propagated throughout the company.

Jon Banquer

"They got where they are by building a better mousetrap and inviting people to use it"

SpaceClaim combined this with an open forum, an understanding of how to use social media (twitter, blogs, etc.)and by creating tons of tutorials and videos showing how to make best use of their already easy to use product. All of these tutorials and videos can be downloaded by anyone whether they own SpaceClaim or not.

I also think it really helps that SpaceClaim is designed and lead by veterans of the parametric CAD industry who helped to create Pro/E and SolidWorks and who now want to take it to the next level of ease of use and away from history based modeling which they see as the past.

Jon Banquer
San Diego, CA


That is "Tijondrew"! You can spot the fakes because they agree with Jon and mention SpaceClaim.

John Solipsism

Ah, Jondrew, you forgot the link to the actual article on ZDnet.

Tim Markoski

Jon Banquer is correct.

The educational market is no longer useful in that it will NOT drive sales.

All one has to do is look at Apple and see that, despite heavy presence in the elementary and secondary education systems, the market share has been unaffected by their "commitment to education."

The CAD & CAM markets are mature and saturated.

There will be consolidation and elimination before there is real innovation.

It may make sense as part of a long-term strategy that attempts to create or leverage a new market paradigm.
However, as a sales tool, it's a waste of time.

It is unique and innovative products that will rule the day.
All one has to do is look at where SpaceClaim is today to see that they did NOT get their by a "commitment to education." They got where they are by building a better mousetrap and inviting people to use it.

It is safe to say that if Solid Edge was going to have any real success, it would have happened many years ago.

That said, never underestimate the ability of a market leader to screw things up so badly that they essentially force their customers to leave.

I give you PTC's Creo.

After using Co-Create and Creo Elements/Direct it's obvious that PTC has made the biggest mistake in the history of the industry with their re-branding.

PTC's version of Direct Modeling is a cruel joke.

SolidEdge may get some increased traction in the market but I wouldn't bet on it. There simply isn't any real reason for a company to make the switch.

Companies like SpaceClaim gave companies a real reason to either have an additional tool or make the switch.
I simply don't see Solid Edge ever doing anything as innovative as SpaceClaim.

Sometimes commitments to educational markets are made simply because it's the right thing to do.

Jon Banquer

"I think ST was not marketed properly in students community and lack of trained faculties to teach SE ST!"

Agree. It will take many years of proper marketing and it still won't be enough. Huge mistakes were made and continue to be made. These mistakes aren't going to disappear unless SolidWorks hands the market to Siemens and I don't think they are going to do that.

Jon Banquer
San Diego, CA

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