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February 14, 2008


Steve Johnson

@Mati: "journalists are not full time CAD users and they are likely to copy most of what the demo presented"

Really? All of them?

Steve Johnson (journalist, blogger and full-time CAD user)

John Nolin

I think it is a mistake to separate the new media press from the traditional. As traditional press has declined some have tried to cut cost by putting inexperienced writing staff out in front, which dilutes content and reader interest and further accelerates the downward spiral. Meanwhile, improved technology has allowed large numbers of bloggers to rush in a fill the quality content void. A known way to improve at anything is to follow someone more experienced, be that downhill skiing or designing.
Typical users and readers will go with the voice of experience and it does not matter which media platforms deliver that voice to them.

Dana Probert

the hard core bloggers were all under NDA and didn't need to be invited, because they saw what 2009 was all about months ago in a real way and were ready to pull the trigger as soon as they were given the green light.

Sean Dotson

"By contrast, bloggers -- or should I say pure bloggers -- were not invited to Autodesk World Press Days".

I was invited and no one would mistake me for a journalist. Unfortunately I did not attend.


Roopinder Tara, you really are missing the simple point here but you drew the lines that this point should commect: journalists are not full time CAD users and they are likely to copy most of what the demo presented. The demo always is done by sales oriented guy.
If everyday users were allowed to Autocad demos then world would get already "chewed" information as first coverage and usually bells and whistles are laughed at by everyday users.
So we can see that Acad wants only their demo talk published as first coverage in order for that to start spreading. Whereas SoliWorks seems not to have so many bells and whistles that they should be afraid of technical users blogs with blogger personal oppinion.

Kevin Robinson

I agree, wonderful concept.


The value of the written word is provided by the quality of the writer, whatever the source. Each reader must use their experience to place the writer's quality on their own spectrum of usefullness.

Adding new perspectives and new voices almost always adds value to a discussion. Control is giving way to openess (almost) everywhere in our world. Bloggers bring a level of irreverence that I find exciting and refreshing.

There are very few journalists whose work I look forward to reading, but many bloggers that I can't wait to see what they say next.


We're definitely enthusiastic. But, I do acknowledge one thing that my boss (an engineer with minimal cad experience) tells me... I get too in depth and don't explain enough how or why I get there. Perhaps that's the real strength of a professional journalist who isn't as 'into' the application as the bloggers who use them every day? The ability to communicate the highlights and only the highlights, so as not to overwhelm.

So, maybe it's just a matter of the intended audience. Maybe the journalists are aiming toward the semi-casual user who has to make some decisions, while a blogger is (consciously or not) aiming toward other users of their own level?

I do have a hard time understanding how a technology writer could listen to a list of features and realize which ones will have the most impact with their audience, but, I suppose I'm really just generalizing in my statements.


I would say I disagree with the idea presented by the one commenter here that stated that the press provides depth. In my opinion, the press is incapable of providing any depth at all on any topic other than journalism itself. This is because they don't know enough about any topic (except Journalism itself) to be able to sort out the BS from the facts. They read/write/regurgitate both as equally presentable. (There are some that do take the time to learn about what they speak, but they are rare.) The reporting of the Roger Clemens Affair is a classic example. I have seen two separate journalists take the same “facts” and present them as exactly opposite stories. Both of them were so wrong in their reporting that truth isn’t in the middle between them. Why does this happen? They didn’t even take the time to watch the Congressional event for themselves. They were spoon feed the words of someone else’s agenda. I knew those journalist were wrong because I saw Roger Clemens being grilled for myself.

Do Bloggers have agendas? Sure. But, at least Bloggers talk about their own field or experiences, so the agenda is routed in some base of reality.

It is interesting that the subject of blogging and ‘Architectural Inventor’ have appeared at the same time. If ever there was an area that fires me it is the specialization that has occurred, the verticalization of software products. Probably the most time wasteful and financially destructive change in the software industry, pushed and promoted by vendors and the ‘main stream press’; the costly after effects of which will be carried by many CAD users for years. It is also where the major CAD company will make still more money off the back of, and cost customers more money and lost productivity, as a consequence of what can only be considered a complete failure in understanding of a market place and a major mistake in direction.

I have long argued Autodesk failed to see the true value of MDT’s abilities – for the entire design industry - because they were too busy looking for the next step to increase their revenue and over their shoulder instead of concentrating on their customers needs and revenue with more effort than lip service.

This ridiculously late and inaccurate statement, “why not use the best tools for the job? Certainly, all the really cool new building designs are curvaceous -- a stretch for traditional AEC applications but very possible with MCAD tools.” Demonstrates Autodesk still do not understand the ‘discipline’ of design documentation and still have an understanding to shape that is rooted in the relative complexity of a sphere or shoe box.

CAD vendors live in a bubble of belief that CAD is required to design and manufacture: they need to lose this perception and move their egos back to the plane they belong on as tool suppliers. They need to stop trying to steer and control design and start servicing it!

Just as I have been able to make statements similar to ones above earlier in my web pages so the importance and value of blogging is highlighted both for vendors and “pro’ journalist”. Both can either choose to ignore blogger/users comments or they can use them as a source.

I think the real professionals, both vendors and press, will do the later the others will just continue to do what they have been doing: publishing what is feed them by vendors and giving CAD products irrelevant ***** star ratings in their publications when we users, of those same products, know only too well that what the informed blogger says is often more accurate and useful.

R.Paul Waddington.

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