LAS VEGAS, NV (Autodesk University 2014) — Fairly new to the scene is the oddly named CL3VER. It has already lined up heavyweight customers. CEO and Founder Viktor Nordstrom shows me how CL3VER is being used at BASF to highlight the company’s products in models of a sports stadium. CL3VER creates interactive 3D presentations, taking 3D models (be they buildings, product designs, or even whole cites) and creating walk-throughs, complete with markers showing objects of interest. To call it a 3D rendering program does not do it justice, as it does much more. The presentation can be published on the Web and viewed on iPads and Android devices.
BASF is a producer of chemicals, not typically associated with BIM projects, but its application of CL3VER creates a potentially lucrative use of building models. Complex 3D models of buildings are created at great cost by architectural firms only to be archived after the project is over. Thousands of hours of labor and intellectual property shelved. Why not license the model to subcontractors who could use it as a showcase for their products or services? The CAD model has already been paid for as part of the project. The firm would only have to learn and apply CL3VER to its CAD model, but once that is done, the result could generate revenue years after the project has been completed, especially with something as impressive as a sports stadium, cited with pride by hundreds of contractors.
As are most modern programs, CL3VER is a cloud-based application. Despite appearing a robust and sophisticated application, Viktor says it takes only one to three days to learn how to use it. "3dx Max tend to be the fastest, picking up CL3VER as quickly as 4 hours,"adds Viktor. "An expert Revit user needs a day and a SketchUp and SOLIDWORKS users with no rendering experience can take up to three working days." CL3VER offers a one day onsite training.
Cost is based upon a project, and is not limited by number of users. The company does not publish prices on its site. You must contact them for a price quote.
Headquartered in Barcelona, Spain, CL3VER intends to jump the Atlantic, having launched marketing and sales in the U.S. after a landing an $800K investment. Wired magazine has taken notice, calling it one of Europe’s hottest startups.